Recent reverberation in the Smartphone industry has revolutionized the market of gigantic variety of
Mobile Applications or just ‘Mobile Apps’ to be precise. Today, we have an App for nearly
everything, be it booking a Cab, selling or purchasing of items or commodities, booking a movie slot,
getting a pizza order and what not. This symbolic growth has been successful in drawing the attention
of vendors, big online stores, and other entrepreneurs to have an App for their businesses. This has
also lead to the start of a race among various vendors dealing in same kind or other different kinds of
businesses, where not having an App is considered to be allowing and allowing your competitor let
take over your customers as well as the market.
Also with the wide range of mobile platforms like IOS, Android, Windows, etc. it is necessary for the vendors to have an App on all the platforms available or one that is platform independent so that they can target each and every smartphone user rather than any specific platform user. Today the customer wants big time connectivity, easy and quick access, he/she wants everything by just a touch on the screen. So the apps should be highly user friendly.
Essentially, there are lot many things to capture the market with just having an App. The App should be user-friendly, have attractive GUI, ultimate graphics, fast and should be similar in look and feel when used on various platforms. This matters a lot because with a slight difference in the App’s performance over various platforms, could lead your business grow in one or two segment users and lack in the other. This is because the users start comparing the performance of the App on various platforms and would not like to install it on their Smartphone if it hangs, or is slow or crashes frequently. Due to this purpose, mobile application testing has also gain popularity in this domain. With growing technologies, the skill set required for mobile application testing is changing and has been precise over the time. This has also increased the outsourcing of Mobile Application Development and Testing where the vendors are paying a big amount to keep their App on the top of the ladder. Thus, we can easily say that Mobile Apps have a very bright future with more and more segments to capture in each and every domain.
Image - (via Bughuntress)
Also with the wide range of mobile platforms like IOS, Android, Windows, etc. it is necessary for the vendors to have an App on all the platforms available or one that is platform independent so that they can target each and every smartphone user rather than any specific platform user. Today the customer wants big time connectivity, easy and quick access, he/she wants everything by just a touch on the screen. So the apps should be highly user friendly.
Essentially, there are lot many things to capture the market with just having an App. The App should be user-friendly, have attractive GUI, ultimate graphics, fast and should be similar in look and feel when used on various platforms. This matters a lot because with a slight difference in the App’s performance over various platforms, could lead your business grow in one or two segment users and lack in the other. This is because the users start comparing the performance of the App on various platforms and would not like to install it on their Smartphone if it hangs, or is slow or crashes frequently. Due to this purpose, mobile application testing has also gain popularity in this domain. With growing technologies, the skill set required for mobile application testing is changing and has been precise over the time. This has also increased the outsourcing of Mobile Application Development and Testing where the vendors are paying a big amount to keep their App on the top of the ladder. Thus, we can easily say that Mobile Apps have a very bright future with more and more segments to capture in each and every domain.
Image - (via Bughuntress)
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